BAY RUF BR FISH 5 ICE CUBE

Wide Lateral Spread: When worked with dry shots (sharp rod flicks), the lure zig-zags wildly from side to side. This erratic escape action is often the only thing that will provoke a strike from a following predator.

Dual-Orientation Rigging: * Flat Side Up: Provides a hovering effect and a subtle, natural swimming action.

• Flat Side Down: Increases water resistance on the pull, forcing the lure to dart further to the left and right.

High-Mobility Material: The soft plastic compound is stiff enough to maintain its shape during fast retrieves but flexible enough to vibrate at the tail with every twitch of the rod tip.

Optimized for BR Heads: Designed to be the perfect partner for the Bay Ruf BR Head, ensuring the lure sits flush and the center of gravity is perfectly balanced for darting.

Clear Water Bass Fishing: When the water is gin clear and fish are wary, the subtle, non-vibrating profile of the BR Fish is much more natural than a thumping paddle tail.

Vertical Darting for Pollack: Use it over deep reefs or wrecks. Drop it down and use long, sharp draws of the rod to make the lure dance vertically through the water column.

Fast Prospecting: Because of its low water resistance, you can cast this lure a long way and work it back very quickly to cover vast areas of water in search of active fish.

Estuary Sandeel Imitation: Rig it on a 10g20g darting head and work it across the current in sandy estuaries where bass are actively hunting sandeels.

Wide Lateral Spread: When worked with dry shots (sharp rod flicks), the lure zig-zags wildly from side to side. This erratic escape action is often the only thing that will provoke a strike from a following predator.

Dual-Orientation Rigging: * Flat Side Up: Provides a hovering effect and a subtle, natural swimming action.

• Flat Side Down: Increases water resistance on the pull, forcing the lure to dart further to the left and right.

High-Mobility Material: The soft plastic compound is stiff enough to maintain its shape during fast retrieves but flexible enough to vibrate at the tail with every twitch of the rod tip.

Optimized for BR Heads: Designed to be the perfect partner for the Bay Ruf BR Head, ensuring the lure sits flush and the center of gravity is perfectly balanced for darting.

Clear Water Bass Fishing: When the water is gin clear and fish are wary, the subtle, non-vibrating profile of the BR Fish is much more natural than a thumping paddle tail.

Vertical Darting for Pollack: Use it over deep reefs or wrecks. Drop it down and use long, sharp draws of the rod to make the lure dance vertically through the water column.

Fast Prospecting: Because of its low water resistance, you can cast this lure a long way and work it back very quickly to cover vast areas of water in search of active fish.

Estuary Sandeel Imitation: Rig it on a 10g20g darting head and work it across the current in sandy estuaries where bass are actively hunting sandeels.